This might sound odd, “With great power, comes great responsibility.” We live by a couple rules:
- If I knew what you know, would I choose to buy what you have to sell?
- After I’ve used this and experienced it, would I be glad I did or would I feel ripped off?
We think that through from your customers point of view. If we’re ranking a client for “best plumber in America,” they have to actually be the best plumber in America.
You have to live up to what you want us to rank you for.