Organic SEO Case Study

Over 3,496+ new website visitors in first 3 months and on track to get an 817% increase in organic website leads (year over year) for our friends at Ductless America – the nation’s leading network of ductless HVAC contractors

Here’s the rundown (and the live report + PDF):

1 Month Search Campaign

(November)

3,496+ Site Visitors

(April – June)

672,213+ Search Impressions

(Since Campaign Start)

274+ Organic Website Leads and counting

(Since Campaign Start)


How to read the YOY organic results report

How Did It Happen?

In the beginning of the campaign, we started with site structure.

The big goal for this project is to dominate the ductless space. Part of that was including a directory of all the areas they serve and all the contractors that are apart of the network.

So we started with the directory.

Our Directory Checklist:

  • Directory Structure

    The structure is extremely important with lots to consider, but most are based around the purpose of the directory and the keywords you want to be considered for.

    • # of levels (and which level should be the entry for searchers)
    • URL structure
    • Neighborhood vs. City vs. State
    • Using AJAX or not (for speed)
    • Breadcrumbs
  • Title Tags & Meta Descriptions

    When people go to Google and search for something, the first impression they have of your business is the title and description of your page. Making sure it relates to what is on your pages and intrigues people enough to click on your site is important. Aligning all the pages with the searcher’s intent is important.

  • URL Structure & Page Building

    This is a big part of the directory structure. You won’t show up in search for terms that aren’t on your website. In this case, making sure you have the proper pages (and content on each page) is extremely important.

What’s Next

There’s a lot more content that can be made for the site to bring in people. The majority of the articles would be for branding and not immediate sales.

Technical SEO is also needed for this project. A lot of work will be done with:

  • Site Structure
  • Meta Testing
  • On-Site Linking
  • Keyword Expansion
  • Error Forensics
  • Speed Acceleration
  • Search Auditing

and probably more.

Part of what’s next is:

Our On-Page Checklist:

  • Deep Website Audit

    Think of this like you would a full anti-virus scan of your computer. With so many moving parts to a website and over 200 ranking factors, we like to make sure the most important get’s fixed first. Those are the most important things that are going to have the biggest impact.

  • Title Tags & Meta Descriptions

    When people go to Google and search something, the first impression they have of your business is the title and description of your page. Making sure it relates to what is on your pages and intrigues people enough to click on your site is important. It’s not really a ranking factor anymore, but it’s still important to the people looking for you.

  • URL Structure & Page Building

    You won’t show up in search for terms that aren’t on your website. In this case, making sure you have the proper pages (like an air conditioning page) is extremely important.

  • Increasing Dwell Time

    One of the biggest ranking factors these days is how people interact with your site. Conversion rate optimization (CRO) is an important part of Search Engine Domination.

  • Fix Technical Errors

    Most (if not all) sites have technical errors that can be fixed. In the first month, we fixed the glaringly obvious (for us) ones that had the biggest impact. For example, robot.txt files, sitemaps, dead URLs etc.

  • Keyword Intent Matching

    The keyword you’re going after and using on your site might not be the best ones for your business. In our opinion, the best ones for your business are the ones that end up with paying customers. Believe it or not, there is a difference of intent with air conditioner installer near me (more individual business sites) vs. air conditioner installers near me (more review sites and articles).

What’s Next For You?

Are you ready to start dominating your market and increase your website leads by 400% or more?

Be warned, not all business that apply “make the cut.” We’re very selective with who we work.

We only work with 15 companies in an industry and never compete with our past or present clients. Once you’re a client and we handle work on a long-term advertising investment strategy together, you’re a client for life – even after our initial project is concluded. That means we don’t work in the same city twice in the same industry.

If you’re interested in reaching out, click “Apply Now” and fill out our business breakthrough form.