After The Opt-In, Treating Members Like They’re People and Not Customers or Prospects

And how to guide people through your “velvet ropes

When someone gives you their personal information, what should they know about your business?

Think about:

  • How your membership helps their lives
  • How they can use it your membership better
  • Burning questions your customers have
  • Behind the scenes look at how you work
  • Case studies of successful customers
  • Facts about your membership and members

The goal is to:

  • Build trust
  • Establish a conversation with people
  • Build rapport
  • Maximize sales for the long term

Basic Funnel

A basic email funnel

Speaking of email funnels, check your email. You should have gotten the velvet ropes email by now. It was sent to you after you landed on this page.

It was sent to you after you landed on this page.