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[av_heading tag=’h1′ padding=’10’ heading=’Is Your Website Secure? Your AdWords (and everything else online) is About To Get A Lot Harder Without A Secure Site’ color=” style=’blockquote modern-quote modern-centered’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=”]
{~4 min read} Don’t have time to read it now?
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Very soon your AdWords (and all online) performance could go to zero if your website isn’t secure…
Not zero because no one’s clicking, zero meaning you’re spending money on people clicking on your ads, but Google is actively sending people away from your site.
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Google has been saying for a long time (two years or so) that your website’s security is important.
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First, they (and most browsers) started shaming websites with a small security warning in the browser URL bar. Google Chrome, among other browsers, have been doing this for a while already. It looks like this:
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Obvious security warning
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Discreet security warning
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But starting in July, the warning will look like this for everyone who visits your site using Google Chrome (60% of the internet):
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Security warning splash page
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Making sure your website is secure (https) isn’t going to be optional anymore. Once Google Chrome does something, most of the other browsers take note and follow suit with their own upgrades.
Put simply:
You need to make sure the connection between you and the customer is secure.
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[av_heading tag=’h3′ padding=’10’ heading=’Google security announcements’ color=” style=’blockquote modern-quote’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=” av_uid=’av-tm7c9t’]
{~4 min read} Don’t have time to read it now?
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Hopefully this isn’t the first time you’re hearing about Google’s security warnings. If you want to read about them from Google’s blog, here are a couple key ones (and here’s a link to Google’s security blog so you can stay up to date):
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- August 6, 2014 – HTTPS as a ranking signal (link)
- October 20, 2015 – Behind the red warning: more info about online site safety (link)
- September 8, 2016 – Moving towards a more secure web (link)
- April 27, 2017 – Next Steps Toward More Connection Security (link)
- February 8, 2018 – A secure web is here to stay (link)
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If you don’t have a secure site right now, in July you’re going to lose around 60% of your organic traffic – Google Chrome has around 60% of the browser market share right now. Chrome will show warnings on all sites that aren’t secure (https), regardless of having a form or not.
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Safari (the next biggest browser), is already showing a security warning if your site has a form and it’s not secure.
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As a rule, if Google starts using something as a ranking factor (and they announce that), we take it seriously – and so should you. Especially if it can be done semi-easily.
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You’ve been through this before.
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Remember Mobilegeddon? Here’s a refresher: Google rolled out an algorithm that gave a ranking’s boost to mobile-friendly sites. What if you were one of the many unfortunate sites who wasn’t mobile friendly, but still used AdWords?
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Their AdWords results aren’t the best. But, you can choose the device you want your ads to show on – so it wasn’t all bad.
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Lot’s of industries still don’t have mobile-friendly sites. One that comes to mind is commercial construction. Business just isn’t done (currently) online. But, they wouldn’t be running ads to bring in customers on AdWords.
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If you are, the security warning is going to be bigger than switching to mobile. Your customer, regardless of age, values their safety – specifically their personal information’s safety.
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The majority of your customers won’t understand the warning message. They’ll think the message means your site has been hacked and is unsafe to be on.
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[av_heading heading=’Remember all the huge security breaches in recent years?’ tag=’h3′ style=’blockquote modern-quote’ size=” subheading_active=” subheading_size=’15’ margin=” margin_sync=’true’ padding=’10’ color=” custom_font=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-ji9h2h8n’ admin_preview_bg=”][/av_heading]
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Biggest security breaches recently
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(source)
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Each company was liable for their customer’s information, and it cost most of them a lot of money.
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But those are huge companies…
Smaller companies are still liable for the safety of their customers’ information.
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In fact, 62 percent of all cyber attacks hit small and mid-sized businesses; the type of attacks that don’t make the news. And the average cost of a small business data breach is $38,000…
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Imagine someone hacking your website and stealing all your customer information…
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You’d have to reach out to your customers and explain what happened. And more than likely, it’d slow down your business with lost projects, lost advertising and lost revenue.
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[av_heading heading=’What are some benefits of switching to a secure site – besides security?’ tag=’h3′ style=’blockquote modern-quote’ size=” subheading_active=” subheading_size=’15’ margin=” margin_sync=’true’ padding=’10’ color=” custom_font=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-ji9h8ss1′ admin_preview_bg=”][/av_heading]
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[av_heading tag=’h4′ padding=’10’ heading=’- Website Speed’ color=” style=’blockquote modern-quote’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=” av_uid=’av-1fc3x1d’][/av_heading]
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Switching to a secure site enables HTTP/2 for your website – speeding your site up. Most sites are 2x faster from the switch.
You can check your site here.
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A faster site is extremely important in our mobile-first online world. Site speed is a major factor in ad performance and leads to
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[av_heading tag=’h4′ padding=’10’ heading=’- Increased Conversions’ color=” style=’blockquote modern-quote’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=” av_uid=’av-4w6g1t’][/av_heading]
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Someone is only going to wait so long for your site to load; especially from an ad.
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Here are 12 case studies about how site speed increased conversions.
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[av_heading tag=’h4′ padding=’10’ heading=’- Brand Congruency’ color=” style=’blockquote modern-quote’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=” av_uid=’av-vno8bl’][/av_heading]
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Quality is big in your line of work. If someone goes to your website and they get a warning that your site isn’t secure, what does that say about your business?
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We both know it might not say much about your actual work. But think about it from their view, if your website isn’t updated, what about your work?
Lots of times, your website is the first impression your customer has of you.
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[av_heading tag=’h2′ padding=’10’ heading=’Protecting your site and your customers’ information’ color=” style=’blockquote modern-quote’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-a5xdjc1′][/av_heading]
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The most obvious option is switching your site to secure. To do that, here’s the process:
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[av_heading tag=’h3′ padding=’10’ heading=’The Process In A Nutshell:‘ color=” style=’blockquote modern-quote’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-80bgou9′]
(The form below is secure)
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[av_iconlist_item title=’Buy a security certificate’ link=” linktarget=” linkelement=” icon=’ue885′ font=’entypo-fontello’ av_uid=’av-nbq1r5′]
Security certificates are offered by a couple key vendors and come in a couple different types. Search for one that’s right for your business and gives your site the protection it needs.
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[av_iconlist_item title=’Install the security certificate on your server’ link=” linktarget=” linkelement=” icon=’ue885′ font=’entypo-fontello’ av_uid=’av-6c54v41′]
Making sure the security certificate is installed correctly is important. The certificate you purchase should have instructions on how to install properly.
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[av_iconlist_item title=’Update your .htaccess file’ link=” linktarget=” linkelement=” icon=’ue885′ font=’entypo-fontello’ av_uid=’av-5nl8qf5′]
Your .htaccess file tells browsers how to look at your site, and they won’t know they’re supposed to show the secure version unless this file is updated.
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[av_iconlist_item title=’Set up redirects from unsecured to secured pages’ link=” linktarget=” linkelement=” icon=’ue885′ font=’entypo-fontello’ av_uid=’av-5gj0n41′]
One of the most important parts of installing a security certificate is making sure it covers all your websites pages. A wildcard redirect on your server should cover everything.
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[av_iconlist_item title=’Update internal links’ link=” linktarget=” linkelement=” icon=’ue885′ font=’entypo-fontello’ av_uid=’av-4tei7xd’]
Every link on your website needs to be updated to make sure it’s directed to the secure version. This is going to be very tedious, but it’s necessary for the security certificate to perform correctly.
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[av_iconlist_item title=’Update all internal site resources’ link=” linktarget=” linkelement=” icon=’ue885′ font=’entypo-fontello’ av_uid=’av-4f20on5′]
You can violate the security on your website by having unsecured pictures and resources loading on your newly secured site. The same way you go through all the links on your site, you’ll make sure all the pictures and resources are loading from secure servers as well.
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[av_iconlist_item title=’Update your website’s sitemap’ link=” linktarget=” linkelement=” icon=’ue885′ font=’entypo-fontello’ av_uid=’av-3uztvup’]
Google uses this file to know what pages are on your website and what importance they have. Make sure you don’t forget this commonly overlooked step.
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[av_iconlist_item title=’Update robot.txt file’ link=” linktarget=” linkelement=” icon=’ue885′ font=’entypo-fontello’ av_uid=’av-3k558ox’]
Google and other tools need to know you’ve made the switch to secure. Updating your robot.txt file will make sure they know.
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[av_iconlist_item title=’Re-index site’ link=” linktarget=” linkelement=” icon=’ue885′ font=’entypo-fontello’ av_uid=’av-2yr11pd’]
This makes sure your site appears how it should in search engines. Head to your Google & Bing Webmaster tools to “fetch & render” the new version of your website.
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[av_heading tag=’h4′ padding=’10’ heading=’Want Us To Secure Your Site For You?‘ color=” style=’blockquote modern-quote’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-27fl8o1′]
(The form below is secure)
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[av_button label=’Secure My Site’ link=’page,10179′ link_target=” size=’medium’ position=’center’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ admin_preview_bg=” av_uid=’av-144bqkh’]
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